AWS Customer Success Directory

I am currently the manager of the AWS Customer Success Directory, a library containing over 3,000 customer reference case studies. Furthermore, I play a key role in developing and implementing web strategies for the AWS customer success pages. In my first post-graduate position, I have scaled the Directory from an under-resourced content management solution to the second-largest content library on the AWS website. This library competes with similar libraries from Google Cloud and Microsoft Azure. I have also launched tailored content experiences across 30 AWS industry and product-focused pages, including the AWS homepage, "What is AWS" page, and "What is Cloud Computing" page. Additionally, I conduct quarterly A/B tests to enhance the user experience of those browsing the library and to assess the impact of customer reference content on new AWS sign-ups. Finally, I oversee the technical maintenance of the library's back-end system, manage its data structure, and am responsible for its quality assurance.

Click on the images in the gallery below to see how my work has impacted the AWS website.

Visit the AWS Customer Success Directory

The Customer Success Directory The landing page for the Customer Success Directory. The buttons across the top were adopted after an A/B test showed they increased click-through rates to the linked content by 15%.	Tailored content experience on the "What is AWS" page. The "What is AWS" page is a top-level page on the AWS site, and adding this experience increased customer story traffic by 20%.	Tailored content experience on the AWS Healthcare & Life Sciences page This experience serves a repository for healthcare content. As healthcare content is added to the main Customer Success Directory, this page will update automatically, eliminating the effort needed to keep this page updated.
Tailored content experience on a case study for a top AWS customer. This experience encourages readers to continue engaging with more stories from this specific customer after finishing their current one.	Tailored content experience on a customer case study. This experience encourages readers to continue engaging with more customer stories after finishing their current one.	Tailored content experience on the Hong Kong customer stories page.

AWS Customer Success Directory

The Customer Success Directory

The landing page for the Customer Success Directory. The buttons across the top were adopted after an A/B test showed they increased click-through rates to the linked content by 15%.

Tailored content experience on the "What is AWS" page.

The "What is AWS" page is a top-level page on the AWS site, and adding this experience increased customer story traffic by 20%.

Tailored content experience on the AWS Healthcare & Life Sciences page

This experience serves a repository for healthcare content. As healthcare content is added to the main Customer Success Directory, this page will update automatically, eliminating the effort needed to keep this page updated.

Tailored content experience on a case study for a top AWS customer.

This experience encourages readers to continue engaging with more stories from this specific customer after finishing their current one.

Tailored content experience on a customer case study.

This experience encourages readers to continue engaging with more customer stories after finishing their current one.

Tailored content experience on the Hong Kong customer stories page.